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O que é SEO e por que isso é essencial para o crescimento do seu blog?

23 comentários
Blogger SEO

Desenvolver um blog é um trabalho cumulativo: tudo o que você faz, conta. E conforme o tempo vai passando e o arquivo do blog aumentando, também aumentam as visitas provenientes dos mecanismos de busca, como o Google. Essa fonte de visitas costuma ser muito superior ao tráfego direto (dos leitores que entram diretamente em seu blog, digitando a URL ou usando um favorito) e sites de referência (parceiros ou redes sociais, por exemplo), mas sempre pode ser maior. Para isso existe a Otimização para Buscas, ou SEO (acrônimo de Search Engine Optimization): técnicas que visam aprimorar o desempenho do seu site perante os mecanismos de busca.


Usando as técnicas de SEO, seu blog aparecerá mais acima nas pesquisas, com uma variedade maior de palavras-chave, podendo aumentar drasticamente seu número de visitas.

Além de aumentar o número de visitantes, essas técnicas também aumentam a qualidade dos mesmos, pois você estará atingindo mais eficientemente seu público-alvo, que pesquisa sobre os assuntos relevantes ao seu blog. No entanto, vale lembrar que as técnicas de SEO funcionam como um potencializador de visitas, ou seja, a otimização é proporcional à qualidade do blog. Não adianta copiar conteúdo alheio para fazer índice, por exemplo.

No caso do Blogger/Blogspot, a maior parte das técnicas de SEO tem de ser aplicadas manualmente, pois o sistema não possui suporte à plug-ins, como no WordPress, que fazem todo o trabalho automaticamente – ainda que, ao custo de banda. Por isso, o processo de otimização no Blogger se torna um pouco mais extenso, mas pode ser aplicado por qualquer pessoa.

E é para guiá-lo neste processo que o iceBreaker traz a série Blogger SEO, um guia completo de SEO voltado ao Blogger.

Comentários (23)
All3X 14/08/09 15:15

Mas estarei esperando muito por estas dicas. Serão boas, posso acreditar. Além do mais, tenho que acompanhá-las...

AndersonZ1 14/08/09 15:15

Pode confessar que meu comentário no Post sore o pq de usar o Blogger lhe inspirou... huahauhau

Confesso, SEO, caixa de comentários (existe o Disqus) e falta de problemas constantes são a únicas vantagens do WP, nos demais quesitos o Blogger é igual ou superior...

--
AndersonZ1.

uhugalera 14/08/09 15:21

Caro Sérgio,
Isto está com cara de um novo (próximo) e-book. Assim espero!...
À postos e esperando!...
[]'s

Palavras de Osho 14/08/09 23:21

Show, show, show! Adoro o Icebreaker! Muito obrigado desde já, porque já sei que suas séries de tutoriais são simplesmente o que há de melhor, simplesmente imbatíveis!

Rendson Campos 15/08/09 11:20

Aguardando também, e ancioso Oo
Tem que virar E-book também

Otto 16/08/09 09:45
Este comentário foi removido pelo autor.
Otto 16/08/09 09:46

Ah, sim, passei para dar uma dica. Eu sempre tive um pouco de "inveja" do sistema de comentários da wordpress. O do blogger é simples demais. Para aqueles que querem aprimorar os comentários tanto do blogger quanto do wordpress você poderia indicar o Js-kit Echo e o Intense Debate, dois sistemas MUITO legais. Eles te deixam fazer upload de avatar, quote, colocam comentários em forma de página, permitem upload de imagens, emoticons, youtube, entre outros. Enfim, vale a pena.

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